Too Many Choices? How Digital Markets Confuse the Consumer
Online shopping feels easy. It offers speed, comfort, and variety. But there is a hidden problem. Too many choices often leave people confused. This is known as choice overload . Choice overload happens when people face a large number of options. It leads to stress and indecision. People expect freedom to make the best choice. But too many options make this freedom harder to enjoy. You will learn all this in an MSc Economics course. What Is Choice Overload? Choice overload is not just about having many options. It is about having too many. People feel lost when they do not know what to pick. They worry about missing a better deal or making the wrong decision. Digital markets are full of this. E-commerce websites show hundreds of products for the same need. Streaming apps suggest dozens of shows. Food apps list hundreds of dishes from nearby restaurants. Signs of Choice Overload in Online Markets Shoppers scroll for long periods but do not buy Users jump between tabs and ...